Around the country, real estate agents are using mobile apps to provide instantaneous information to consumers, hoping to reach what the National Association of REALTORS® calls the largest group of buyers: the age 25-to-34 demographic.
Most of these apps feature geolocation technology that identifies a consumer’s location in order to show them properties for sale in their vicinity.
“With the market being the way it is and home buyers understanding this is a home they’re buying and not just a stock or an investment, they really are spending time to get to know the neighborhood and finding out A) is this a neighborhood that I’d be happy with now, and B) is this a neighborhood that would grow with me?” says Matt Dollinger, vice president of strategic development, @Properties.
In addition to texting tools, real estate firms are rolling out QR codes, which consumers scan using a smartphone to access property and neighborhood information. Others are launching mobile versions of their Web sites.
Source: “Brokers Launch Mobile Apps to Keep Pace With Buyers,” Chicago Tribune, Mary Ellen Podmolik (04/29/11)
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