More small businesses, including those in the real estate industry, are catching on the Groupon bandwagon, creating a deal to get potential home buyers moving. It can create buzz about your business, too.
Groupon, which launched in 2008, offers daily deals on products and services and boasts more than 115 million subscribers in 175 North American markets.
However, recent news reports from around the Placerville, El Dorado County, California regions note you should beware of expiration dates.
Article by Fox Business News highlights how some real estate professionals are using Groupons: “Through list marketing, a real estate agent could send out a promotion to local residents offering home sellers $500 back at closing for $25. The agent could offer the deal October through December, which are typically slow months for home sales. To foster loyalty, the agent could send a similar deal out next year, but only to her previous customers.”
Source: “How to Build Your Own Groupon,” Fox Business (Nov. 8, 2011)