Real estate-related searches on Google.com have grown 253 percent over the past four years, according to a joint study from the National Association of REALTORS® and Google.
“Increasingly, online technologies are driving offline behaviors, and home buying is no exception,” said Google Head of Real Estate Patrick Grandinetti. “With 90 percent of home buyers searching online during their home buying process, the real estate industry is smart to target these people where they look for and consume information—for example through paid search, relevant websites, video environments, and mobile applications.”
The Digital House Hunt: Consumer and Market Trends in Real Estate leverages NAR’s custom research and Google’s proprietary and third-party research. Google’s research focused on consumers who had completed an online “conversion”– taking the next step of contacting an agent or requesting additional information from a real estate company’s website.
The study also uncovered some trends in buyers who search for homes online.
More details of joint study at source: National Association of REALTORS®