Adding at least one photo of your residential listing online can boost the final sales price by 3.9 percent, according to a new study of more than 4,000 homes.
Adding interior photos were found to be more effective than exterior photos in increasing the sales price. For example, adding interior photos netted buyers a 3.9 percent increase versus a 1.9 percent increase from exterior photos, the study found.
Each additional photo you add of the listing could potentially pay off too, adding about $150 to $200 to the final sales price, found researcher Ken H. Johnson, an associate professor of finance at Florida International University’s Hollo School of Real Estate.
“If I was selling, I would put every picture I could on the listing, at a ratio of four to five interior vs. one exterior,” Johnson told The Wall Street Journal.
Source: “What a Picture’s Worth,” The Wall Street Journal (Jan. 10, 2013)