Video email can help real estate agents make a lasting impression on prospects. Here are three reasons why you should consider incorporating video into email campaigns.
- It improves communications, keeps clients invested in a relationship with you, and lets prospects get to know the agent on a personal and professional level.
- Video messages can be added to automatic email campaigns. Agents can give monthly market activity updates, for instance, on the same day each month via video email, then track open rates and clicks.
- With such tools as BombBomb, which integrates with Realtors Property Resource®, agents also can attach market data to their videos to reinforce their messages.
Source: “3 Reasons to Send Prospects Video Email,” RISMedia (April 10, 2014)