Are you doing what you can to market yourself as a pet-friendly agent? 65 percent of American households own a pet, and of those, 83 percent consider their pet to be a member of the family. Pet-popularity stats show why it’s important for us to know how to help buyers find a home that fits the needs of their entire family, Fido included.
When it comes to selling, the properties’ pet appeal can be a big selling point. Showcase pet-friendly home features and highlight if the property is near a dog park or businesses that are dog-friendly. We can also appeal to a pet-loving crowd by using animals in marketing videos and even in head shots, and by staging listings to include pet accessories. We can carve a niche in this market at animal rescue organizations and connect with prospects on social media platforms like the Pet Realty Network.
Pet power recently inspired the National Association of REALTORS® to create an infographic with facts about pet ownership and tips on how owners can make a home pet-friendly. In conjunction with the 140th annual Westminster Kennel Club Dog Show, eneds tonight with the Best in Show judging, NAR’s social media accounts are encouraging followers to share photos of their dogs using the hashtag #RealtorDogs.
Source: “Infographic: Make Your House a Dog House,” NAR Newsline Blog (2/12/16)