School Location Still Key for Home Buyers

You may want to share more information with your clients about the school options near your listings. Buyers say it’s critical to their decision-making.

More than 75 percent of parents say their child’s education is an important factor in their search for home, according to a new survey conducted by Bank of America of 1,000 home buyers. 53 percent say they would buy a new home in a specific neighborhood to get their child into a better school.

Sixty-four percent of parents say that knowing the quality or ranking of nearby schools is extremely important to them before purchasing a new home. Also, 37 percent of parents say the school’s extracurricular reputation is also important in their decision.

View more data at Source: Bank of America