Instagram Debuts ‘New Stories Feature’

Instagram is starting to look a lot more like its competitor Snapchat. The popular photo-sharing app just debuted its Instagram Stories feature, where users can post photos and videos.

Instagram’s Stories feature is already available in its own section on the photo-sharing app, giving users the ability to draw and add text over photos and combine multiple photos into a narrative story that can be seen by their followers for up to 24 hours before it disappears.

Stories also sets out to make sharing on the photo app a bit more casual and personal. “Our mission has always been to capture and share the world’s moments, not just the world’s most beautiful moments,” says Kevin Systrom, co-founder and chief executive of Instagram. “Stories will alleviate a ton of the pressure people have to post their absolute best stuff.”

Source: “Instagram Takes a Page From Snapchat, and Takes Aim at It, Too,” The New York Times (Aug. 2, 2016)