Home Ownership Market Survey

Low mortgage rates are fueling more favorable opinions on home buying. Nearly two-thirds of Americans—or 63%—believe now is a good time to buy a home, shows the National Association of REALTORS®’ newly released Housing Opportunities and Market Experience Survey, reflecting more than 2,700 consumer responses from the third quarter. Thirty-four percent in the third quarter said they “strongly” believe now is a good time to buy, which is down slightly from the previous quarter.

NAR’s Chief Economist Lawrence Yun offers a cautionary response to the favorable findings. “The fact that slightly fewer are expressing strong intensity compared to recent prior quarters is implying some would-be buyers have concerns about the direction of the economy,” Yun says. Fewer of the respondents—52%—believe the U.S. economy is improving. Millennials tended to be the most pessimistic about the direction over the economy.

Older consumers with higher incomes tended to be the most optimistic over the prospects of homebuying. The silent generation (those born between 1925 and 1945) were the most upbeat about buying at 75%, followed closely by older baby boomers (those born between 1946 and 1954) at 72%, the study showed. Further, 72% of consumers with incomes of $100,000 felt now is a good time to buy compared to 54% of consumers with incomes under $50,000.

Source: “2019 Q3 Homeownership Opportunities and Market Experience (HOME) Survey,” National Association of REALTORS® (Sept. 23, 2019)