Some of the nation’s leading commercial real-estate firms are increasing their activity on such social media sites as Facebook, LinkedIn, and Twitter. In fact, a number of brokers say they are doing deals thanks directly to leads generated by such sites.
Many brokers didn’t even know what Twitter was in 2010 — four years after its launch. Today, CBRE leads “the Twitter pack” among in the commercial realty industry with more than 26,000 followers. Jones Lang LaSalle ranks second with 16,048 followers and has assembled a four-person social-media team that also manages accounts on Facebook and LinkedIn.
Brooke Houghton, a JLL vice president, remarks, “It’s definitely something that is a priority for the firm, and we’ll definitely continue to invest in it.” We agree, what’s your comments for your market area?
Source: “Real-Estate Firms Get a Handle on Twitter,” Wall Street Journal (12/10/12)
Are you increasingly hanging out in the social media world? Do you know Facebook is not the only one offering help for you? Plus, informative daily news on Blog or Web sites?
Pinterest, in particular, is growing rapidly, seeing its Web traffic surge nearly 50 percent in February compared to January, according to recent data from Experian Hitwise. The site now ranks as the third-most-popular social media site, behind Facebook and Twitter. What’s more, the site has been growing as a source for referrals to other Web sites: Pinterest users referred traffic to more Web sites in January than Google+, LinkedIn, and YouTube combined, according to a separate study by the site Shareholic.
Ninety-one percent of adults online use social media sites regularly, according to the report. Therefore, we feature daily info. on: www.sierraproperties.com, Trulia, etc!
Experian Hitwise reports the following top six social media Web sites, based on total visitors from March: Facebook: 7 billion, Twitter: 182 million, Pinterest: 104 million, LinkedIn: 86 million, Tagged: 72 million and Google+: 61 million
Source: “ The 2012 Digital Marketer: Benchmark and Trend Report,” Experian (2012) and “New Study Pegs Pinterest as the Number 3 Social Web site,” Forbes (April 9. 2012)