Smartphones Are Guiding Buyers

Mobile devices are what buyers turn to for finding properties and real estate agents. This has put increasing importance on real estate pros to make sure their websites are mobile friendly and they’re connecting in a way that clients most desire.

The typical home buyer used a mobile device to search for properties online, looking at websites with photos, home listings, and information about the homebuying process, according to the newly released “Real Estate in a Digital Age 2019 Report” published by the National Association of REALTORS® that looks at technology use within transactions.

Overall, 76% of all buyers say they found their home on a mobile device. Seventeen percent of buyers surveyed said they also found their agent on a mobile device, too.

Source: “Real Estate in a Digital Age,” National Association of REALTORS® (8/2019)

Need Remodeling Tips? Consult Your Smartphone

More home owners are turning to technology to help them plan and complete their home remodeling projects, according to a study by Planese Inc., a cloud-based application provider in home improvement.

Home owners are increasingly turning to their smartphones for information and inspiration, the study finds. Twenty-seven percent of home owners surveyed say they’ve used their smartphones to help with the remodeling of their homes. What’s more, 40 percent say they plan to use their smartphones to help guide them in future projects.

“This dramatic increase in smartphone use to help with remodeling is driven by a variety of changes: greater use of mobile devices, a need of home owners to get better results from their remodeling investments, and better apps,” says Dan Fritschen, founder of www.remodelormove.com. “Mobile devices are a great compliment to the PC. Smartphones enable regular and frequent communications that are critical to improving collaboration between home owners and contractors.”

Some of the top things that home owners report using their smartphone or computer to find are remodeling design ideas, cost estimates, names of remodeling contractors, and to conduct research on products and services.

Source: Planese