You may want to share more information with your clients about the school options near your listings. Buyers say it’s critical to their decision-making.
More than 75 percent of parents say their child’s education is an important factor in their search for home, according to a new survey conducted by Bank of America of 1,000 home buyers. 53 percent say they would buy a new home in a specific neighborhood to get their child into a better school.
Sixty-four percent of parents say that knowing the quality or ranking of nearby schools is extremely important to them before purchasing a new home. Also, 37 percent of parents say the school’s extracurricular reputation is also important in their decision.
View more data at Source: Bank of America